Frost & Sullivan Recognizes Puronics' Outstanding Water Conditioner
Technology in the Competitive Water Treatment Market
                 
MOUNTAIN VIEW, Calif., March 8 /PRNewswire/ -- Based on its recent analysis of
the water treatment market, Frost & Sullivan recognizes Puronics, Incorporated
with the 2010 U.S. Frost & Sullivan Award for New Product Innovation. The
company's Clarius™ is an eco friendly water conditioner, which combines the
advanced technology of its HYgene® Bacteriostat, with a new Green technology.
Clarius™ was introduced in July 2008 and by December 2009, it accounted for
12.7 percent of the company's unit sales, and became the company's third best-
selling product.

Unlike traditional water softeners, Clarius™ purifies the water without adding
salt, potassium, or chemicals. Its filter media tank is made of food grade 316L
stainless steel, which provides a sanitary, non-permeable surface for processing
water. The lead-free brass control valve lends durability and corrosion
resistance to the system, while the automatic backwash keeps the filter media
bed clean and ready for operation.

The role of HYgene® filter media is to reduce objectionable chlorine tastes and
odors. The technology is so effective that the National Aeronautics and Space
Administration has used HYgene® PureSilver™ in its Space Shuttle Orbiters.

"Purifex™media uses green technology to condition water, while leaving healthy
minerals such as calcium and magnesium in the water," says Frost & Sullivan
Research Analyst Shilpa Tiku. "The system effectively removes suspended
solids as small as 5 microns and the water is polished by silica gravel."

Such innovative technology and superior product quality are critical for
differentiating a product in the homogenous residential water treatment market.
Puronics also offers value-added features and services to stand out in the
market. Puronics, Incorporated offers a lifetime warranty for its products and has
a relationship with a major bank that offers consumer financing to its dealers.
Thanks to these initiatives, Clarius™ has garnered positive feedback from its
customers.

These distinctive advantages are vital to stay afloat in the residential water
treatment market, which is teeming with manufacturers that often offer similar
products. As systems that employ technologies such as water
softeners/conditioners have become simpler to assemble over the years and
have become readily available in the market, almost anybody can assemble and
market such a unit.

Established manufacturers, many of which rely on their reputation for future
sales, often compete against smaller manufacturers that often use lower-quality
components and materials to construct similar products. As consumers look for
low up-front costs on their water treatment units, manufacturers are forced to
lower prices to gain business as well as retain it.

"However, Puronics, Incorporated has stayed ahead of the race by introducing
novel technologies," notes Tiku. "Puronics is well poised to maintain its
technological superiority in the U.S. residential water treatment market, setting
performance standards for the entire industry."

Each year, Frost & Sullivan presents this award to the company that has
demonstrated excellence in new products and technologies within its industry.
The recipient company has shown innovation by launching a broad line of
emerging products and technologies. It has leveraged leading edge
technologies, offered value-added features and benefits, and increased
customer value.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of
regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best practices in
the industry.

About Puronics, Incorporated

Puronics, Incorporated is a leading water treatment equipment manufacturer
headquartered in Livermore, California. Puronics' solutions include technologies
such as water conditioning, filtering, micro-filtration, ultra filtration, bacteriostatic
carbon filtration, reverse osmosis, and ultra violet disinfection. For more
information visit http://www.puronics.com

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate
growth and achieve best-in-class positions in growth, innovation and leadership.
The company's Growth Partnership Service provides the CEO and the CEO's
Growth Team with disciplined research and best-practice models to drive the
generation, evaluation, and implementation of powerful growth strategies. Frost
& Sullivan leverages over 45 years of experience in partnering with Global 1000
companies, emerging businesses and the investment community from 40 offices
on six continents. To join our Growth Partnership, please visit http://www.awards.
frost.com.
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